The American giant’s method for ensuring that quality standards are respected throughout its entire supply offers a fine example of how a tool may be used for cohesion and discipline, which is imperative in a franchise network. The system it has chosen would appear to be particularly advanced and responsive…
With 6,000 properties and some 500,000 rooms operating under franchise contracts throughout North America and via eight brands (AmeriHost Inn, Days Inn, Howard Johnson, Knights Inn, Ramada, Super 8 Hotel, Travelodge, Wingate Inn), the Cendant Hotel Group (soon to become Wyndham Worldwide) must...
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