Carlson Rezidor is bringing the Palace Hotel Noordwijk aan Zee in the Netherlands under the Radisson Blu flag, the largest upper upscale hotel brand in Europe. Conversion should be complete in February 2014, bringing the group's portfolio in the Benelux region to 15 properties in operation and under development."We are delighted to welcome the Palace Hotel which is a local landmark and flagship in Noordwijk. Such high quality conversions are an essential part of our Route 2015 program - targeting increased profitability and an uplift of our EBITDA margin by 6-8% by the year 2015", says Rezidor's President & CEO Wolfgang M. Neumann.The existing property offers 120 guestrooms in Noordwijk aan Zee, the "Beach of Amsterdam", near the beachfront promenade and the city's main shopping and retail area. Noordwijk is one of the richest cities in the country, and one of the national top three MICE destinations. Thus the hotel will also offer 1,200 square meters of events space, including eleven flexible meeting rooms and two board rooms.