At the end of a successful launch year despite an unprecedented context, the new Vacances Camping Paradis brand, directly inspired by the TV series, is expanding and will soon have 44 "new generation" campsites compared to 12 campsites in 2020.
After 13 years of prime-time television success on TF1, the series reached more than 12 million viewers and developed a brand with a very high profile corresponding to the consumer’s desire: stay in a family campsite whose vocation is kindness, with quality facilities and entertainment.
déclares Olivier LACHENAUD, Managing Director of the brand.
With Vacances Camping Paradis, the promise is «Dream in real life». Travellers can now be part of their holidays and rediscover the values conveyed by the TV series. Immersed in a new setting that takes up the universe and the scenography (the gantry, the electric cart, the outfits of the staff, etc.) and the atmosphere of Camping Paradis, Fans and camping enthusiasts live a holiday to the rhythm of the series around activities such as the famous «Fiesta Boum Boum» and find qualitative services and a family atmosphere expected from campsites in our most beautiful regions.
Vacances Camping Paradis will welcome up to 30,000 customers per day starting next spring with nearly 8,000 pitches and rentals throughout France and beyond our borders with a campsite in Spain.