Golden Tulip, has introduced a new digital campaign titled "Witty Moments." Building on its 2023 communication efforts, this campaign features a 15-second film that encapsulates the brand’s "Unconventional Premium" positioning.

Directed by Eddy Blanchard and produced by Prodigious, the video was shot at the Golden Tulip Porto-Vecchio. It reflects the brand's approach to business travel, emphasizing a balance of elegance, rhythm, and wit.

The "Witty Moments" campaign emphasizes Golden Tulip’s commitment to providing quality service with a touch of humor and sophistication, while it highlights the brand's sense of hospitality.

"This social media activation kit is part of the Group's commitment to supporting our regional offices and hotels as closely as possible in their local activation strategy. The film was conceived as a celebration of 'bleisure' travel, a pop and mischievous nod to our customers who mix business and leisure" - Etienne Pernet, Senior Brand Manager Budget, Lifestyle & Upscale.

This new social media activation kit will be distributed across all 160 Golden Tulip hotels in 30 countries. It includes a variety of ready-to-use visuals and content tailored for social media platforms, along with detailed guidelines to support local communication strategies.

To ensure effective implementation, Golden Tulip plans to support regional offices and individual hotels through webinars, facilitating the adoption and customization of the campaign content at the local level.