Louvre Hotels Group's Dutch premium hotel chain is supporting its hotels in their image and sales strategies by developing a 360° marketing and experiential kit. The package includes a digital campaign, Pack The Unexpected, whose film was unveiled on May 30.

The kit has been created to support the brand's 160 hotels in France and around 40 countries worldwide, with operations in Europe, Africa, Asia and South America. It will feature a variety of ready-to-use content that hotels can relay via their social networks. Available in 5 languages (English, French, Polish, Dutch and German), each hotel will be able to appropriate and adapt them.

The project aims to support local communication plans while ensuring brand consistency. Golden Tulip plans to support regional offices and hotels through training sessions and webinars, as well as through educational tools that users will find in the kit.

"We are delighted to share this marketing and experiential tool with our hoteliers, who are the beating heart of the brand worldwide. This kit is a further illustration of Golden Tulip's desire to support all its hotels on a daily basis in the development of the brand and their establishments. It is also an opportunity to highlight the unique experience that our hotels offer their guests every day: an impeccable sense of welcome and service, without ever forgetting to cultivate their spirit and a certain sense of lightness. "Etienne Pernet, Senior Brand Manager Golden Tulip

As part of this initiative, Golden Tulip launched a digital campaign, "Pack The Unexpected", with the production of a film that invites us to approach life and work in a fun and relaxed way.

Thought up and produced by Prodigious, the slogan is "Playtime, Anytime". In this film, a suitcase comes to life as soon as its owner collects the key to his room, guiding him through a stay that oscillates between "work & play". The film is being unveiled in two parts: a teasing phase on the theme of the suitcase and a reveal phase which began on May 30, followed by a 60-second film, declined into 15-second stories, which will be publicized from June 5 to 18 in France, Germany, the Netherlands and Brazil.

"We're delighted to share this digital campaign with our customers, of course, but also with our hoteliers, who are the beating heart of the brand worldwide. Shot in our latest flagship in Lyon Limonest, which will open in 2022, the film perfectly encapsulates the spirit we aim to instill in our hotels to provide our guests with a unique experience: an impeccable sense of welcome and service, without ever forgetting to cultivate its spirit and a certain sense of lightness." - Etienne Pernet, Senior Brand Manager Golden Tulip