British Airways has launched a comic campaign to encourage Brits not to fly during the Olympics.
A new advert will be screened tonight during England’s European Championships football match at 19h35.It features a British Airways aircraft taxi-ing by road through London, bringing to the sound of The Clash’s London Calling. The airplane's final destination is the Olympic Park.As the journey comes to a halt, the endline says: ‘Don’t Fly. Support Team GB and ParalympicsGB.’Print adverts carrying similar messaging will be placed in national papers and on outdoor posters.The advert can also be seen on Facebook from today, where users can input their postcode and watch the aircraft taxi down their own street.The campaign will also use the code #HomeAdvantage to encourage Twitter feeds.Frank van der Post, British Airways managing director of brands and customer experience, said:<quote>‘We’re rallying the country to get behind Team GB and ParalympicsGB to capitalise on home advantage.‘Whether it’s delaying your summer holiday, finding where to get behind the country with our ‘best sports bars abroad’ guide, or cheering them on at Park Live at the Olympic Park – we are encouraging every extra clap and cheer we can get.’
