The Government and Embratur, its national tourist board, have launched “Plano Aquarela 2020”, which specifically looks at the opportunities arising from hosting the 2014 Fifa World Cup and the 2016 Olympic Games, due to be held in Rio de Janeiro. Brazil has set a target of 11.1m annual foreign visitors by 2020 and wants to increase the income generated from them by 304%, to $17.6bn. The country expects to attract an extra 500,000 visitors when it hosts the World Cup in 2014. In addition, it expects visits during the Olympic Games in 2016 to increase by 15% on the previous year.
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