Access the main content


TUI to launch its own brand of luxury hotels and resorts

TUI will launch its new Sueno brand during 2023 with seven openings planned in Crete, Kos (Turkish Aegean), Tunisia, Italy and Austria.

The TUI Group has launched the creation of its own brand of luxury hotels and resorts, a segment in which the tourism giant sees many business opportunities.

The news was announced at the presentation of TUI Germany's 2023 summer programme, where investments in other hospitality segments were also announced.

The group will thus focus on Suneo next year with the aim of developing it intensively. The aim is also to adapt to the current economic situation by creating three-star, family-friendly and value-for-money offers.

TUI announced that the family hotel brand Suneo will open hotels in Germany for the first time, including a children's resort in Trassenheide.

Meanwhile, the group has developed the TUI Blue brand, which offers luxury facilities such as the new TUI Blue Olhuveli Romance Island, an adults-only resort in the Maldives, which opened in winter.


You have consulted 10 content. Go back home page or at the top of the page.

Access next article.

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?