Sun Resorts has announced an extensive rebranding of its identity and brand, and is now called Sunlife, synonymous with a new philosophy and culture.
A new identity that the Mauritian luxury group will still combine with its 45 years of existence to offer unique experiences to its guests.
The rebranding includes the new 'Come Alive Collection', an assortment of unique experiences such as the Energy Gym, Sega Zoomba, and Putting on the Ritz, with the aim of highlighting the strengths of each of the group's properties.
The Energy Gym provides sustainable energy while exercising, the Beach Squad offers innovative beach experiences and Izzy the Bee is a new team member and mascot for Sunlife.
The Come Alive Collection also includes Sega Zoomba, a marriage of traditional Mauritian dance and Zumba, the Health Programme which includes a new range of herbal cocktails and Putting on The Ritz, which offers a return to the glamorous era through gala dinner makeovers and a clothing rental service.
As a reminder, Sunlife has four luxury hotels in Mauritius: Sugar Beach (5*), Long Beach (5*), La Pirogue (4*) and Ambre (4*), as well as Île aux Cerfs, a private island with a world-renowned golf course, the Île aux Cerfs Golf Club.
This brand evolution, devised in partnership with the specialist agency Luxury Branding, takes into account the importance of a strong service culture. This is why the Sun prefix has been retained in Sunlife, representative of a long-established and trusted brand.
In addition to the rebranding of Sunlife, the resorts have been given new visual identities that reflect their individual personalities while clearly indicating that they belong to the Sunlife family.
The new identity is also accompanied by a new website with modern visuals and a functional interface, as well as a customised mobile application for each of the Sunlife hotels, making it easier for guests and staff to interact.
For the past 45 years, we have been pioneers in luxury tourism in Mauritius and have had a positive impact on our environment and local communities. I am extremely proud to introduce Sunlife, which marks the rebirth of the Sun spirit and soul while creating exciting new experiences, celebrating Mauritian culture and the unique identities of our hotels. We also aspire to be an employer of choice with an inspiring purpose that attracts new talent and motivates existing teams. Sunlife is the promise of a bright and invigorating future under the warmth of the sun, a life lived with a pinch of the magic of our beautiful island.
François Eynaud, CEO, Sunlife
For the past 14 months we have been working hard with our agency partner to imagine a transformation of our group brand. This work is much more than a conventional rebranding exercise. It is more a process of profound change, injecting new life into a long-established brand. This rebranding is based on a new Vision, a new Purpose and new Values, which form the foundation of our transformation. We are delighted to share this new identity and usher in the glorious birth of the Sunlife brand.
Joelle Edwards-Tonks, Director of Sales and Marketing, Sunlife