The white label manager Acerca Hospitality, born in 2021, launches Inmood Hotels, a hotel brand focused on the “informal” luxury and lifestyle segment.
The launch of Inmood Hotels is formalized with the opening of two hotels located in Alcudia, Majorca, and San Roque, Cadiz. The objective is to integrate 2,000 additional rooms under management under this brand over the next two years.
The Inmood Aucanada hotel, owned by American and Spanish capital, is the brand's first establishment and will open its doors on May 1, after an in-depth renovation that will raise its category to 4-star superior.
The 233-room hotel will offer an experience connected to the Mediterranean, active wellness and Aucanada's exclusive destination in northern Mallorca.
The same funds own the Inmood Sotogrande, a 138-room hotel located in the Sotogrande district (Cádiz) and scheduled to open on May 15.
The property has been closed since 2017 and will reopen after a complete renovation of rooms, restaurants, and pools, as well as the construction of a spa, gym, and larger common areas.
The hotel, adjacent to the San Roque Golf Club, offers a differentiated experience linked to golf, gastronomy and Sotogrande as a luxury destination.
This new brand is part of a segment where other chains are already present, such as Six Senses, which offers a lifestyle product combined with high-end services in exclusive destinations.