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Boutique Hotels, everyone wants a bite of the winning concept

10 min reading time

Published on 13/10/08 - Updated on 17/03/22

There is no textbook definition of a boutique hotel, such a device would defy the whole meaning of one but some critics believe that the term has become abused or perhaps too frivolous. After years of success in the boutique industry many, including youth hostels and budget hotels, were claiming to be boutique when they were just funky and expensive. Thus the budding of the lifestyle hotel, another umbrella term that emerged on the market to separate themselves from cheap imitations.

Segmentation is also a matter of definition. And the frontiers of the boutique hotel segment are may be one of the most difficult to draw. Terms like edgy, stylish, unique, artistic and caustic are often used but then again anybody can say that on a website and call themselves as “boutique” or...

Marriott International

Marriott International

Hotel Group

  • Marriott International United-States
  • Offres d'emplois 54 currents job offers
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