The transition from wellness tourism to well-being tourism - Part 2

9 min reading time

Published on 15/05/23 - Updated on 23/10/24

Bien-être

The adage of a healthy mind in a healthy body is more relevant than ever in today's society. While massages and other body therapies are as popular as ever, activities promoting mental well-being are gaining ground. Spiritual retreats, meditation and shamanism are all ancient traditions that have been revived to meet the need for self-reconnection that so many travellers seek. And the evolution of wellness tourism does not stop there, evolving each year to offer ever more unique and authentic experiences.

To (re)discover the first part of this analysis on the theme of well-being, click here.

Spas are still very popular

According to a report by the Global Wellness Institute, prior to the pandemic, the spa industry was growing at an average annual rate of 8.7%, reaching a turnover of $111 billion in 2019. Hotel and resort spas accounted for over 40% of the industry's revenue. However, the pandemic has had a negative impact on the growth of this market with revenues falling by 39% to $69 billion in 2020.

The spa is an integral part of the hotel offer, allowing it to stand out from the competition. An offer that also allows hoteliers to move upmarket and attract a more affluent clientele. An example of this is the Mama Shelter Rennes which recently opened its doors and unveiled the Mama Skin Rennes Spa in the process. A 380 m² space dedicated to well-being with a 12m long swimming pool, a hammam, a sauna and massage cabins. Inspired by the novel "Journey to the Center of the Earth" and the region of Brittany, the spa is close to the earth and minerals.

Adler's Spa Resort Sicilia, a member of the Green Pearls, has also been designed in harmony with its environment, with the sea as the main focus. The resort was developed in close collaboration with the local community, the WWF and the former owners of the property. The result is a resort that blends seamlessly into the landscape, inviting guests to bask in nature with the waves in the background.

The new spa at the Waldorf Astoria Lusail, Doha also highlights Qatar's natural landscape with hints of the desert and the sea. Offering a 180-degree view of the bay, the 2,500m² space consists of a series of arches that will...

This content is for subscribers only. You have 80% left to discover.

Every week, the HON team brings you an expert look at the world of hospitality.

By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Already a member ?

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?