In an effort to enhance the well-being of travelers, Hyatt Hotels Corporation introduces the Wellbeing Collective, which includes more than 30 hotels around the world. These establishments offer personalised wellbeing experiences to meet the unique needs of guests. The Wellbeing Collective is part of Hyatt's commitment to enhancing the well-being of every traveller, whether leisure or business.

Recent research indicates that 93% of business travellers occasionally take advantage of health and wellness services while on the move. To meet this demand, Hyatt's Wellbeing Collective offers a selection of hotels, each within Hyatt's diverse portfolio, offering distinct wellbeing services tailored to the needs of individual guests, groups and meeting participants.

In the Americas, the Wellbeing Collective offers a range of enriching experiences:

• Andaz Maui at Wailea Resort: Travellers can embrace the sea while outrigger canoeing, deepening their connection to Hawaiian culture.
• Alila Marea Beach Resort Encinitas: This experience allows groups to participate in beach and river clean-ups, strengthening their connection to nature.
• Hyatt Regency Lost Pines Resort and Spa: Inspired by Texas traditions, guests learn to lasso while soaking up the beauty of the Lost Pines wilderness.
• Miraval Berkshires Resort and Spa: A skill-building experience, creating a fire without matches, allows groups to reconnect with nature, fostering camaraderie and cooperation.

In response to the growing demand for wellness services, Hyatt has established a global wellness sales function dedicated to creating wellness collaborations for meeting and event organisers.

"Today's launch of the Wellbeing Collective reaffirms our commitment to meeting the needs of all our guests and customers, including the growing business traveller segment." - TJ Abrams, Vice President of Global Wellbeing at Hyatt

Wellness tourism has become a thriving market in the post-pandemic world, offering experiences beyond traditional massages and saunas to meet the changing needs of travellers.

The sector is growing rapidly due to increasing demand for psychological, spiritual and physical activities. Wellness tourism is part of medical tourism, and hotels are increasingly incorporating wellness into their offerings.

Wellness is now a way of life, and the sector is transforming itself to offer more personalised and comprehensive wellness experiences, which is contributing to its growth.