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Best Western plans to grow presence in Thailand

The world's largest hotel chain, Best Western, will double the number of hotels under its management in Asia to at least 200 within the next three years with Thailand among its strategic countries. Under the announced plan, the number of hotels in Thailand operated by Best Western will increase to 25 by 2008, up from 11 at the end of last year. Each will have a management agreement running for five to 10 years. One-third of the hotels will be managed by Best Western itself and the remaining will be under a franchise format. Best Western is moving to Thailand because the tourism industry experiences an average growth of 15 percent per year.Best Western has 106 hotels with 20,000 rooms under its management in Asia. Its revenue in this region increased 18 percent to US$1 billion in 2006. The number of hotel rooms it manages is expected to rise to 50,000 in 2010, and sales are expected to grow by 15-18 percent annually from 2008 to 2010.Best Western has 106 hotels with 20,000 rooms under its management in Asia. Its revenue in this region increased 18 percent to US$1 billion in 2006. The number of hotel rooms it manages is expected to rise to 50,000 in 2010, and sales are expected to grow by 15-18 percent annually from 2008 to 2010.

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