Best Western has launched Atrea hotel, an upper midscale prototype designed to attract business travelers. The 82-room Best Western Atrea Colonnade Parkway, in Woodway, Texas, features three conference rooms, an indoor pool and spa, business center, state-of-the-art fitness center and an on-site cocktail lounge. Guests receive free wireless high-speed Internet access and a complimentary hot breakfast. Best Western’s Atrea prototype has several features designed to make business travelers more productive, including multifunction community spaces for meetings or social gatherings, which are often missing from upper midscale hotels, and multimedia features in guest rooms. Hotel developers have committed to build an additional 28 Atrea properties in both the United States and Canada.
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