Best Western Hotels & Resorts has just announced the acquisition of Sweden Hotels in an operation that allows the group to become the largest network of hotels in Sweden.
Best Western Hotels & Resorts has announced the acquisition of the Swedish chain Sweden Hotels, making the group the largest hotels network in the country. It now has 135 hotels in Sweden and 180 in Scandinavia. The aim of this collaboration is to strengthen the development of Sweden Hotels' private and individual hotels by giving them access to Best Western's digital platforms, distribution systems and loyalty programs.
"The acquisition of Sweden Hotels is a strategically important operation and a natural development for us. Our position as the largest hotel chain in Sweden makes it possible for us to create even more favorable conditions for a successful chain development and to present even stronger results for our hotels in the future," said Johan Kukacka, CEO of Best Western Hotels & Resorts in Scandinavia.
As of January 1, 2017, the Best Western Hotels & Resorts group is the 2nd largest hotel chain in Europe with 1,108 properties and 79,010 rooms, according to data published by Hospitality ON.
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