The bed is back at the centre of the room

A good night sleep that is cosy and reviving: this is what hotel guests expect first and foremost. That might seem obvious. So obvious that this fundamental detail was no longer used in sales pitches. But the sector, after considerably developing annex services, has been returning to this essential point for some years. “Heavenly Bed” by Westin, “Grand Bed” by Hyatt, “My Bed” by Sofitel, “Sweet Sleeper Bed” by Sheraton or “New Bedding” by Marriott... each has its own concept for casting a spell on the night. All these concepts have become prestigious logos that are synonymous with maximum comfort, and consumers have responded very favourably to these attempts to return the bed to front stage as the primary room equipment. Consequently, after North America, the entire world – and no longer exclusively upscale hotels - is progressively renewing its equipment: mattress, pillows, blankets... “There has been a real increase in awareness,” confirms Yannick Raissac of the company Epeda-Bultex whose division especially dedicated to the hotel industry is 25 years-old already. The result: supply met the increased demand for innovation and diversification. To such an extent that today it is a bit difficult to understand the wide array of solutions and materials available.Today, thanks to a variety of campaigns for building awareness about backaches and the importance of sleep, hoteliers through their own bedding-related campaigns have all the means for attracting more clients who have become very demanding in this area.As far as bedding is concerned, two factors must be considered: comfort and health. Both are very closely related, but a bed that is welcoming at first does not always leave good memories after a few hours... This is where technology comes in to ensure optimal support without compromising the sensation of softness, or, as Yannick Raissac summarizes: “a firm...