The Olympic games in 1992 have marked the start of a new era for the Catalan capital. The desire to share the trendy way of life of this Mediterranean City has increased tremendously the number of visitors and the hotel developments have followed accordingly. May be too fast … as over 110 new hotels started their operation between 2000 and 2007. Barcelona is an obvious showcase for every major group and even smaller operators. Thus another 50 hotels are planned for the next three years. Barcelona is now concentrating on the MICE segment to feed its growing hotel supply. Will this strategy be strong enough to satisfy all the players?
The rivalry between Madrid and Barcelona on the soccer field is legendary. And the same is true in tourism between the Spanish capital and the Catalan metropolis… It's obvious that Barcelona appeals to the world leaders in the luxury hotel industry. The major international groups wish to raise their...
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