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Reversal of cycle: Have rate policies recovered their maneuvering margins?

9 min reading time

Published on 12/01/10 - Updated on 17/03/22

Since the beginning of the year, the volume of reservations and hotel nights has been growing overall, in France, in Europe and in almost all regions around the world at a more or less steady rate. Does the return to a positive phase in the hotel cycle leave room for sales and marketing directors to be bolder and accompany the increase in occupancy rate with a steady increase in rack rates, negotiated rates and thus the average daily rate?

For the months to come, several uncertainties persist in the financial world that tend to make us prudent: can Ireland’s precarious situation be contagious? Will the Euro experience speculative attacks? Will the economic recovery in France really take off? Experience has unfortunately showed that...

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