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Australia : Hotel supply key to sustainability

14 min reading time

Published on 05/04/10 - Updated on 17/03/22

Despite total tourist consumption contracting by 3.5% (real terms) in 2009, which is the largest fall since 3.9% in 2003 associated with SARS and the war in Iraq, Australia’s tourism industry managed to remain one of the most resilient. Now, as indicators begin to reveal improvements, an increase in hotel supply has been highlighted as a primary solution for making Australia more competitive and boosting demand. Population: 22 million Growth of GNP in 2009: -0.5% Hotel supply *: 6,124 hotels / 243 385 rooms Hotel industry results for 2009 (source Australian Bureau of Statistics) Occupancy Rate: 61.3% (-2.0 pts) Total revenue: $7.95 billion (8.15 in 2008) Conversion: 100 AUS$ = 70 euros Tourism Statistics 2009* Arrivals: 5.600,000 (stable) Nights: 54,000,000 (-2%) Primary international clientele-arrivals 2009 * New Zealand: 1,100,000 United Kingdom: 664,000 United States: 480,000 China: 366,000 Japan: 355,000

Australia proved to be one of the best performers in the international tou­rism market in 2009, despite the diffi­cult conditions in key source markets, with vi­sitors remaining stable. “This result is testament to the hard work of our industry and the resilience of the tourism sector, which is...

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