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Athens keeps the olympic spirit

7 min reading time

Published on 22/09/07 - Updated on 17/03/22

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A favorite of travelers since Antiquity, the sixth most visited capital in the world succeeded in using the 2004 Olympics as a trampoline. From the heights of its rethought infrastructures, the city got a makeover and is now seeking its bearings on an increasingly competitive tourism market.

The Greek capital is the great winner of the 2004 Olympics. The event enabled it to truly rise up on the map of world tourism. And intensely modify its image through a formidable marketing campaign and major public and private investments in tourism infrastructures. It literally reinvented itself...

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