Unlike the United States and Europe, Asia-Pacific is only just opening up to standardized budget hotels, with notable exception to Australia and New Zealand which are like a small Europe in other respects and where budget hotels became customary some time ago. Neither as mature, nor equipped, the rest of the region is full of promise for international hotel groups, as well as for opportunistic local players.
For the moment, Asia-Pacific offers a mixed panorama between Japan – the number two economic power worldwide -, which was reticent to the concept for a long time but is now better disposed towards American-style motels, and China, which has seen 1-2* properties open at supersonic speed, not to...
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