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The Asia-Pacific region has been the driving force behind global hotel growth for several years now. In 2017, with nearly 10% supply growth compared to 2016, the area once again broke records
Today, it is obvious that the Asia-Pacific region is the most dynamic in the world in terms of hotel development. Asian hotel groups are among the most enterprising, as evidenced by the very significant growth in supply on the continent. Today, hotel products are more relevant to the mid-range segment than the economy segment.
The continent has thus relegated North America to third place in terms of global supply, with nearly 7 million rooms available as of January 1, 2017. Symbol of this upswing, which has been continuing for several years, China is the second country in terms of hotel offer, with 11% of the world market share.
Chinese hotel groups are also increasingly responsible for the important growth on the continent. Chinese groups, Jin Jiang (5th in the world rankings) continue to climb and can hope for the best. Australia, another important component in the region, is the scene of a breakthrough in the channel offering, which is becoming more and more concentrated, notably with the operation of the French AccorHotels, which owns 20% of the total number of hotels in the region.