
Recovery in the hotel sector is well underway clear for several months, but with different scope depending on the national situation. One thing is clear last April, le rebound materializes in the progress of the Occupancy rate in each and every country in Europe. Those which have the margin to raise their average price benefit naturally from a steady increase in RevPAR.
The European hotel indicators are blooming with bright colours. Boosted by the national performances of the leading countries, such as the United Kingdom, France and Germany, the RevPAR progresses by 5.5%, a figure long awaited in the professional circles. The first stage of the positive movement within the hotel cycle has been reachef everywhere : OR are in the right move, whatever the hotel category may be, whatever the country in the EU may be. This is not yet the case for the Average Daily Rate, because the level of margin is quite not the same everywhere in Europe. The countries with a high concentration of upscale hotels, the ones that have best performed in April, are able to lead the game. But it is obvious that the notorious over supply in countries such as Spain and the countries in Central Europe, prevents them from posting nice results. The adjustment has now begun, but it is clear that the crisis has taken an heavy token on the industry, just looking at the 12-mont rolling performance with a RevPAR still down by almost 10%, taking all categories and all countries into account. A quick look at the level of performances by nations is leading to a first conclusion: three different categories of countries are battling to get out of the crisis.The first ones were so drastically affected that the recovery is impressive as the economic trend is well oriented (Germany, Austria, Netherland, Spain and Sweden) ; the second ones have managed to monitor their activity through the most difficult times and their rebound in the positive cycle is clear but naturally the le vel of rates is more modest (United Kingdom and France) and, at the very far end of the spectrum, the third ones have a long way to go...
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