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Travelodge appoints Martin Robinson as Chairman

Travelodge, the UK budget hotel brand which operates 586 hotels in the UK, Ireland and Spain, announces the appointment of Martin Robinson as its new Chairman.

Martin has spent most of his career in the leisure industry and brings a wealth of expertise in brand building, strategic management and leadership. He spent 17 years at Center Parcs as CEO of the European business and President of the UK. He also served for 10 years on the boards of Disneyland Paris and Regus Plc and has chaired several other businesses including Holmes Place Health Clubs and wagamama. Martin currently chairs the UK operations of Burger King, and Parkdean Resorts, the UK vacation park operator.  

We are delighted to announce the appointment of Martin as Chairman of Travelodge.  Martin brings a broad wealth of hospitality and strategic management experience to the role. The well-established management team and board look forward to working with him to further develop the Travelodge business.   As travel restrictions start to be relaxed, business and leisure confidence returns, and our market recovers, Travelodge is well positioned to benefit from improvements in trading conditions.

Stephen Shurrock, non-executive director of Travelodge

It is a great honour to join Travelodge, which is not just a British hotel icon but also a model of a great value brand. Its resilience has helped it to navigate through the Covid-19 pandemic. Now, is an exciting time to be joining the company, as it embarks on the next exciting phase in its development.

Martin Robinson, president of Travelodge

My passion is to unleash the true potential of a brand with a focus on delivering for our customers in a rapidly changing consumer market. I am looking forward to working with the experienced and highly impressive management team to further strengthen and grow the Travelodge business.

During the pandemic, Travelodge operated a smaller network of hotels from Plymouth to Elgen to provide accommodation for key/critical workers, NHS staff, business workers, employees authorized to travel and also supported local authorities across the UK.  The company also implemented TravelodgeProtect+ in all its hotels. This multi-million pound Covid-19 security program was created in accordance with government guidelines and is designed to ensure the safety and protection of guests and staff. Travelodge is now preparing for the lifting of restrictions on UK hotels.  

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