Unique Vacations UK (UVUK), which represents the sales and marketing of Sandals and Beaches Resorts, has announced the appointment of Dominik Riber as Managing Director for Europe.

Dominik Ribr joins Sandals and Beaches Resorts from his ten years as a director at Tourico Holidays and Peakwork. He will be responsible for the strategy and growth of the hotel group and will lead a team of seven Sales Directors and Business Development Directors across continental Europe. Their objective is to increase sales while building brand awareness, both directly and through travel agencies and tour operator partners.

I look forward to this new chapter as the international luxury travel sector recovers from the Covid-19 crisis. My goal is to shape the future of Sandals and Beaches Resorts in the European markets and to enable professionals to better understand our Luxury Included product. With a team of talented professionals at my side, I will seek to capitalize on the growth potential of each market, especially in the crucial first months of 2021. In these challenging times, we will boldly break new ground together and continue to build brand awareness in the minds of professionals and consumers alike.

Dominik Riber.