Interim president since October 2020, Red Roof has named George Limbert as president of the company effective immediately.
An Ohio native, George Limbert earned a business degree from The Ohio State University and a law degree from the University of Dayton. He is also an adjunct professor teaching franchise law at The Ohio State University, Moritz College of Law. He lives in Columbus, Ohio, with his wife and their daughter.
For the previous eight years, Limbert served as Red Roof's general counsel. He was part of the core leadership team that guided the company through the pandemic.
Since joining the company in 2013, George has been an integral contributor to our leadership team. The board is confident that his dedication will bring the company future success. He is the right leader to take us forward - to drive our ambitious growth strategy and continue to create value for our franchisees and guests.
Mohamed Thowfeek, Red Roof board member.
It is an honor to be named president of Red Roof. Our brand is strong. Our business is healthy, and we are poised for aggressive growth across all of our brands - Red Roof Inn, Red Roof PLUS+, HomeTowne Studios by Red Roof and The Red Collection. There is always work to be done, but we have an experienced and energetic team at Red Roof and outstanding franchisees. Our future is bright.
George Limbert, new president of Red Roof
Earlier this month, the company announced a new prototype for HomeTowne Studios, its extended stay offering. The new prototype was launched to great acclaim at the Asian American Hotel Owners Association annual meeting in Dallas.
The Red Roof Group operates economy hotels under the Red Roof Inn, Red Roof Plus, The Red Collection and HomeTowne Studios by Red Roof brands. Red Roof has more than 650 properties worldwide, primarily in the Midwest, Southern and Eastern United States.
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