Deutsche Hospitality is implementing a new brand organization. In future, the traditional brand Steigenberger Hotels & Resorts and the lifestyle brand Jaz in the City will be combined to form a new upscale segment.
Denis Hüttig will assume responsibility for the premium segment as Vice President of Steigenberger Business & Resorts and Jaz in the City and will report directly to CEO Marcus Bernhardt. Stefan Frank, General Manager of the Steigenberger Airport Hotel in Frankfurt, will become the new Senior Director Operations. Mr. Frank's appointment is effective May 1, 2021.
The background to this joint management of the Steigenberger Hotels & Resorts and Jaz in the City brands is the restructuring of our brand portfolio according to customer and price segments. This will align Deutsche Hospitality for further growth as we embark on the path to becoming one of the top three hotel companies in Europe.
Marcus Bernhardt, CEO of Deutsche Hospitality
In the future, our brands Steigenberger Icons, Steigenberger Hotels & Resorts, Jaz in the City, IntercityHotel, MAXX by Steigenberger and Zleep Hotels will be divided into luxury, premium, mid-range and economy sectors. We are delighted that we have been able to secure the services of Denis Hüttig to take charge of the new premium segment. Mr. Hüttig is an experienced and long-time colleague. During his time at Deutsche Hospitality, he has already made a significant contribution to the development of the Steigenberger Hotels & Resorts brand.
Denis Hüttig has been with Deutsche Hospitality since 2012. In 2020, he was appointed Vice President Operations Steigenberger Hotels & Resorts and thus assumed operational responsibility for the brand. Prior to that, he was in charge of the brand's Resort Hotels for five years, also acting as VPO during that time. Fotis Fakes, Senior Director International Resort Hotels, and Stefan Frank, Senior Director Operations, will both report to Denis Hüttig in his new role as Vice President Steigenberger Business & Resorts and Jaz in the City. Siegfried Nierhaus, Vice President Middle East, will represent the hotels in the region and will also report to Denis Hüttig.
Stefan Frank has been general manager of the Steigenberger Airport Hotel in Frankfurt am Main since 2018. Prior to that, he was able to gain many years of professional and management experience at the InterContinental Hotels Group. Mr. Frank will continue as general manager of the Steigenberger Airport Hotel on an interim basis after May 2021, while simultaneously serving in his new role as senior director of operations. Mr. Frank's successor at Steigenberger Airport Hotel will be announced shortly.
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