Nick Bosworth has joined Choice Hotels EMEA from Accor where he held a global brand leadership role for the premium Accor hotel brand Mövenpick.
Before the acquisition of the brand by Accor, Nick led the Brand marketing CRM, loyalty and PR activities for Mövenpick Hotels & Resorts, and has held strategic marketing roles with IHG and Worldhotels.
Nick is responsible for leading a pan-European marketing team with a primary focus on driving performance through direct booking channels. He manages all aspects of customer loyalty and engagement and will evolve strategies to build consumer affinity for Choice Hotels' portfolio of brands throughout the region. Nick's role is also responsible for the execution of loyalty and non-loyalty campaigns and promotions, including branding and advertising and managing key partnerships.
Jonathan Mills, CEO Choice Hotels EMEA
I am delighted that Nick is joining us, especially as he brings a wealth of marketing expertise, as well as an understanding and experience of the franchise hotel business. He will be a great fit with our team.
As we move into 2022, we remain committed to being proactive in shaping the future of all of our franchisees, increasing preference for our brands. Nick will have an important role to play in this.
Nick Bosworth, Director of marketing Choice Hotels
I am truly pleased to have joined Choice Hotels EMEA at this key moment in its growing strategy and look forward to helping the team maximize its business opportunities in the mid-market.