Best Western Hotels & Resorts announced April 8, 2021, that Jay Hubbs has been named vice president of advertising, marketing, innovation and analytics. In this newly created role, Hubbs will leverage his extensive experience to lead the brand's digital advertising, media buying and collaborative marketing efforts.

Hubbs was most recently at Remington Hotels, where he led the company's digital marketing efforts and handled all revenue responsibilities for the company's independent hotels. Prior to Remington, Hubbs was a senior manager at Expedia Partner Services and vice president of sales at ReviewPro. Earlier in his career, Mr. Hubbs worked for Starwood, where he oversaw the revenue management strategy for the company's major hotels in New York. He has also held various revenue management and operations roles for hotel management companies across the country.

I am pleased to welcome Jay Hubbs to our powerhouse sales and marketing team. In the wake of the COVID-19 pandemic, the sales and marketing landscape is evolving at an incredible pace in the hospitality industry, making this a critical time to amplify our efforts in the digital arena. I believe Jay’s experience will complement the existing team at Best Western Hotels & Resorts, and he will play an important role in propelling us forward as we focus on our recovery in the months and years ahead.

Dorothy Dowling, senior vice president and chief marketing officer, Best Western Hotels & Resorts

I am excited to be joining the Best Western Hotels & Resorts team at such a critical time for the industry and the brand. Dorothy has cultivated one of the most innovative and successful sales and marketing teams in the hotel industry, and it is truly an honor to partner with this group of talented individuals. I am eager to hit he ground running, working collaboratively with the team to drive the brand toward even greater success in the future.

Jay Hubbs vice president of advertising, marketing, innovation and analytics for Best Western Hotels & Resorts