Appointment of a new Senior Vice President at Preferred Hotels & Resorts

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Published on 30/09/20 - Updated on 17/03/22

Brenda Collin Preferred Hotels & Resorts

Brenda Collin becomes Senior Vice President Europe at Preferred Hotels & Resorts.

In her new role, Brenda Collin will lead a regional team responsible for more than 125 properties in the United Kingdom, Ireland, the Nordic countries, the Netherlands, Germany, France, Switzerland, Austria, Eastern Europe and Turkey.

Ms. Collin has been with Preferred Hotels & Resorts since 2013, when she began as Regional Director for the UK, Ireland, the Nordic countries and the Netherlands. In 2017, she was then promoted to Managing Director for the same region.

During her time at Preferred Hotels & Resorts, Ms. Collin strengthened the company's presence through partnerships with regional hotel companies such as Nordic Hotels & Resorts as well as the acquisition of more than 50 new member hotels.

Preferred Hotels & Resorts CEO Lindsey Ueberroth comments:

Over the past seven years, Brenda has achieved great success for our brand and our member hotels by tirelessly pursuing opportunities across all aspects of our business and continuously looking at the larger global picture. She is a valued and trusted leader who has demonstrated an unwavering passion for hospitality, a dedication to excellence, and an admirable resilience when promoting the strength of the Preferred brand above the rest. We are proud to elevate her to an enhanced leadership role and have great confidence in her ability to fuel even greater growth of the Preferred brand in key European markets.

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