Stefan Viard appointed Regional General Manager of SO/ Europe

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Published on 17/05/23 - Updated on 17/05/23

Stefan Viard

While keeping his status as General Manager of SO/Paris, Stefan Viard will also work as Regional General Manager of the SO/ brand in Europe.

As head of SO/ Paris since its opening in September 2022, Stefan Viard will continue to lead the hotel and its teams, but will also support the various General Managers of the European properties: SO/ Berlin, SO/ Vienna and SO/ St. Petersburg. The SO/Paris was the 100th hotel opened by Ennismore at that time.

Throughout his career, Stefan Viard has worked in the luxury hotel industry. He started at the Hyatt Regency in Cologne and then worked in the F&B sector at the Park Hyatt in Hamburg. In 2007, he became Director of Food & Beverage for the Andaman Hotel of the GHM Hotels group, on the island of Langkawi, Malaysia. In 2009, he moved to Dubai and opened The Address Hotels & Resorts of the EMAAR Hospitality Group where he became the General Manager. He co-launched the lifestyle hotel brand Vida and the Me by Melia hotel. He was appointed General Manager of SO/Paris in 2022 and is now Regional General Manager of the SO/ brand in Europe.

It is a pleasure to announce the appointment of Stefan Viard as Regional General Manager in Europe. His role was instrumental in the successful opening and leadership of SO/ Paris, which also marked the launch of our new brand identity. In addition to his duties at SO/Paris, which he will continue to lead, Stefan will also work alongside the teams at three other locations in Berlin, Vienna and St. Petersburg. His background in the Middle East and Asia is a great asset to our group and we are delighted to expand our collaboration - Chadi Farhat, CO-CEO of Ennismore Group

It is a real pleasure to continue the adventure with the SO/ brand, which perfectly embodies the creative and sophisticated spirit of the hotel business carried by the Ennismore Group. I am more than delighted to be able to showcase the uniqueness of the establishments and teams who, every day, bring these unique addresses to life, the re.ets of tomorrow's hotel industry. - Stefan Viard




  • Ennismore Europe
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