Siegfried Nierhaus, who took charge of Deutsche Hospitality's expansion in the Middle East from 2015 to 2017, has been appointed new Vice President Middle East for Steigenberger Hotels AG/Deutsche Hospitality with effect from 3 November 2020.
Mr. Nierhaus succeeds Taras Ettl, who is leaving Deutsche Hospitality to pursue new tasks outside the company.
We would like to thank Taras Ettl for helping us to establish Deutsche Hospitality and its brands in the Middle East, most recently with IntercityHotel openings in Riyadh, Dubai and Nizwa. Siegfried Nierhaus has one of the highest profiles of any hotel industry expert in this region, and we are delighted to have secured his services. We will work together to overcome the challenges which the corona pandemic is bringing in its wake, and we will continue to increase the presence of Deutsche Hospitality hotels over the coming months and years.
stated Matthias Heck, Executive Board Member of Steigenberger Hotels AG.
In his former capacity as Vice President Middle East and Asia, Siegfried Nierhaus signed agreements for hotel openings in locations such as Dubai, Oman, Saudi Arabia and Tunisia between 2015 and 2017. Mr. Nierhaus went on to work for the hotel investment company Atlas Hospitality and for Rezidor. He has assumed responsibility for a number of hotels right across the Middle East and Asia, including the Grand Hyatt Abu Dhabi Emirates Pearl. Siegfried Nierhaus is a graduate of the WIHOGA School of Management for the Hospitality Industry in Dortmund, Germany.