Sequoiasoft has strengthened its executive committee with the appointment of Isabelle Viale as Chief Marketing Officer on 16th August.
A graduate of Nottingham Trent University and the Pôle Universitaire Léonard de Vinci, Isabelle Viale brings almost 20 years' experience in the hotel industry to her new role. In 2002, she began her career in hotel marketing at Groupe Marina Megève where she held the position of Group Communications Manager for Marina and 5* Hotel Megève. Viale then managed press and public relations at the Hotel Hyatt Regency Nice Palais de la Méditerranée.
After experiences at SCID BARSAN and MBD CONSULTING, from 2016 to 2022 Isabelle Viale contributed to the development of the start-up 360&1 as its Marketing & Communications Director, before becoming Marketing & Partnerships Director.
As CMO at Sequoiasoft, she is responsible for federating marketing efforts to promote the group's reputation, developing the importance of its UX, creating synergies with the various institutional, technological and economic ecosystems of the industry and, finally, supporting the group's growth in terms of its different markets and its corporate culture.
She will work from the group's headquarters and report directly to Freddy Pintus, Managing Director, and Patrice Guyot, President of Sequoiasoft.