Primestar Group develops its management team

2 min reading time

Published on 20/04/23 - Updated on 24/04/23


Primestar Group develops a stronger focus on digitalisation and technology as well as on new target groups. To succeed, the company expands the management team.

Ronald Nilsson will be responsible for all commercial matters of the group, as the new Chief Commercial Officer and Managing Director of Primestar Hospitality, Hotel und Operator GmbH. In addition, he will be responsible for the marketing and positioning of the franchise hotels and the own brands June Six, June Stay and WorX.  Nilsson has been responsible for setting up various hospitality organisations, with a particular focus on transformation and realignment of commercial strategies, most recently as Managing Director of the IFA/Lopesan Group in Germany & Austria.

Ronald Nilsson is looking forward to the new challenge: "I am convinced that the Primestar Group is excellently positioned for the future and that I can actively support the growth course we have embarked upon."

Dieter Esslinger has been heading the operational areas of the group as Chief Operating Officer as well as Managing Director of Primestar Hospitality, Hotel und Operator GmbH since autumn 2022. He relies on more than 15 years of experience in the branded hotel industry in Germany and Austria. He has been working for the Primestar Group since 2017 and has successfully supported the expansion in the franchise sector in recent years.

Oliver Kupka has taken over the Primestar Group as CEO as well as Managing Partner of Primestar Holding in 2022 and realised a considerable growth with his team since then. With two defined projects in Vienna and additional locations in Hanover and Lake Garda, the portfolio is expanding in line with the corporate strategy.

"I am very much looking forward to working with Dieter and Ronald. Besides the idividual expertise, the chemistry just feels right in our management team. I am sure that we will achieve the goals we are aiming for - as a team pursuing a common vision across the individual areas of responsibility." – Kupka comments the growth of the Primestar Management Team.

Primestar Group

Primestar Group

Hotel Group

  • Primestar Group Germany
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