Friederike Hoberg will take up her new position on 2 May 2022 and at the same time join the Covivio Executive Committee.
Friederike Hoberg graduated from the Freie Universität Berlin and ESCP Business School. She started her professional career at Commerz Grundbesitz Investmentgesellschaft as an Asset Manager. She was responsible for the French, Swedish and Spanish markets.
In 2017, she joined Commerz Real AG as Key Account Director where she was responsible for the French market. She then took up the position of Senior Investment Manager and finally became head of the French real estate markets. This 15-year experience enabled her to refine her knowledge of the French market.
In her new role, Friederike Hoberg will manage Covivio's office business in Germany. She will be in charge of asset management, development and investment for the office business. Her objective will be to implement the same value-creating strategy in Germany as in France and Italy and she will be supported by Christophe Kullmann, Covivio's Managing Director.
This strategy, which she will have to implement, is based on three main pillars:
- Centrality: by developing projects in the best locations, close to transport hubs, in lively and attractive districts
- Quality: by designing offices that combine flexibility, well-being, services, collective and environmental performance
- Tailor-made: by offering spaces and experiences specific to each client, in line with the culture and codes of each company
I am delighted to welcome Friederike Hoberg. At a time when office real estate is becoming an even more strategic lever of transformation for companies, Covivio is mobilising on a daily basis to accompany its clients in their reflections, in order to offer them buildings and services that are ever more adapted and efficient. To meet this objective, Friederike's experience and European profile will be a real asset for Covivio.
Christophe Kullmann, Managing Director of Covivio