Daniela Schade appointed as Chief Commercial & Distribution Officer

3 min reading time

Published on 24/11/20 - Updated on 17/03/22

Daniela Schade

Daniela Schade, previously the Managing Director of AccorHotels Germany, has been appointed as Chief Commercial & Distribution Officer at Steigenberger Hotels AG/Deutsche Hospitality with effect from 1 December 2020.

In her new role at Deutsche Hospitality, she will take charge of the areas of Franchise, Group Sales, E-Business, Revenue Management, CRM & Loyalty and Group Marketing. Hasan Yigit will continue to report to the CEO as Managing Director of Jaz in the City and Vice President Brand Strategy & Innovations. 

Daniela Schade began her career at the Steigenberger Hotel Graf Zeppelin, where she took on the task of looking after VIP guests. 

Daniela Schade has one of the highest profiles and most successful leadership track records in the fields of sales, growth and marketing.

We will work together to set out the future direction of travel for restructuring and continuing growth.

stated Marcus Bernhardt, CEO, Deutsche Hospitality.

Daniela Schade held various positions at AccorHotels between 2006 and 2010. As well as being Managing Director, she also acted as Senior Vice President with command of the Commercial Development Division for Germany, Austria and Switzerland. Her remit encompassed Distribution/E-Commerce, Sales and Revenue and Brand Management including the company’s Loyalty Program.

Daniela Schade also completed a degree in Marketing at the School of Business and Public Sector Management in Stuttgart after pursuing her studies on an in-service basis.

Ms. Schade sits on the Boards of the German Business Travel Association (VDR), the Federal Association of the German Tourism Industry (BTW) and the CGB (German Convention Bureau).

Daniela Shade said:

I am very much looking forward to working with my colleagues at Deutsche Hospitality, supporting and helping to shape this will be an unparalleled opportunity.


Deutsche Hospitality

Deutsche Hospitality

Hotel Group

  • Deutsche Hospitality Germany
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