Dr. Cris Tarrant, Chairman of BVA BDRC, assumes a co-chair position at the Sustainable Hospitality Alliance's Communications and PR Committee alongside Dimitris Manikis, President EMEA at Wyndham Hotels & Resorts.
The Sustainable Hospitality Alliance, backed by approximately 50 member organizations, is dedicated to expediting the industry towards net positive hospitality.
The SHA Communications and Public Relations Committee aims to showcase the industry's unwavering commitment to sustainability.
Dr. Tarrant’s appointment highlights the critical role of research and consumer insights in steering the industry towards a more sustainable future.
“I am honoured to have been given this role and look forward to helping the hospitality sector develop its valuable message on sustainability. “We have already been able to share insights with the SHA from BVA BDRC’s Global Sustainable Hospitality Trends 2023, which reported that there was an opportunity for competitive advantage for hotel businesses with an understanding of consumers’ values and priorities in the area. “Supporting this critical topic is part of our core belief at BVA BDRC; symbolic of our desire to encourage everyone to 'be better’ and balance performance with purpose.”- Dr. Cris Tarrant, Chairman of BVA BDRC
Dr. Tarrant is set to share insights at the MRS Sustainability Summit on December 6th, focusing on "Evidencing Consumer Demand for Sustainability in Hospitality."