In her new role, Joelle Park will report directly to Larry Cuculic, the company's President and CEO. As a key member of the executive team, she will be responsible for leading global marketing, branding and communications, including overseeing BWH Hotels' loyalty programs.

With over twenty years' experience in marketing, Joelle Park has consistently delivered impressive business results through strategic and innovative marketing approaches. She has a talent for inspiring cross-functional teams and driving them towards common goals.

Prior to joining BWH Hotels, Joelle Park held the position of Vice President, Global Enterprise and Cross Brand Marketing at Hilton, where she led strategy, branding and messaging for the Hilton portfolio of brands. Her achievements at Hilton included the successful launch of a groundbreaking global brand platform and campaign.

Throughout her career, Park has held a variety of executive positions in brand management, digital strategy, customer experience and product development. She is known for her ability to develop integrated go-to-market plans with consistent messaging across marketing, sales and communications, resulting in outstanding performance.

Prior to working in the hospitality industry, Ms. Park held senior positions at leading agencies, where she delivered creative solutions to renowned brands in the retail, entertainment, travel and technology sectors. She is a graduate of the University of Virginia and has been recognized as one of the Top 25 Extraordinary Minds by the Hospitality Sales and Marketing Association International (HSMAI).

"BWH Hotels is at an exciting time in its celebrated history and brand evolution, with a strong portfolio of diverse brands. I'm delighted to be part of the journey ahead. I'm passionate about brand building, from discovering the essence of a brand's purpose to developing insight-driven marketing that drives performance. Every brand in the portfolio is special, which makes this project an exceptional opportunity to bring together unique brand attributes in a compelling story to share with the world." - Joelle Park, Senior Vice President and Chief Marketing Officer, BWH Hotels

"We are very pleased to have Joelle join our team. Her experience, knowledge and marketing expertise will propel our future global success within our family of 19 brands and strong loyalty programs. She is an extremely capable executive who will effectively lead our global collaborative spirit and culture of inspiring travel through unique experiences." - Larry Cuculic, President and CEO, BWH Hotels