Based in Singapore, Flaig will lead development strategies for the South-east Asia and Pacific Rim (SEAPR) region.

The appointment lines up with the Group’s goals on expanding its brands and portfolio of managed and franchised hotels across the SEAPR region.

Flaig has played several major leadership roles within the hospitality industry and accounts for more than three decades of experience in the field. He has recently served as group chief development officer at Next Story Group where he was responsible for the growth of their hotel and lifestyle co-working brands. Previous positions also include four years as executive vice president for Carlson Rezidor Hotel Group, development and technical services for Asia Pacific, as well as eight years as managing director of Jones Lang LaSalle's Hotels and Hospitality Group's Advisory business in Asia.