Alex Schellenberger joins Mandarin Oriental to head up brand strategy

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Published on 19/03/24 - Updated on 19/03/24

Alex Schellenberger

Mandarin Oriental recently announced the appointment of Alex Schellenberger as Senior Vice President, Brand, to support the strategy of strengthening the brand's presence and increasing its desirability as a luxury hotel brand.

With over twenty years' experience in luxury brand building, storytelling and brand experience, Alex brings invaluable insight and expertise to this new global role, joining the Group's senior management team. A German national, Alex will be based at the Group's headquarters in Hong Kong.

Throughout his career, Alex has made significant contributions to the development of global brands. Starting at Procter & Gamble's Prestige division, he played a key role in the development of the Hugo Boss fragrance line. He subsequently held senior positions in marketing and communications initiatives that transformed and repositioned luxury and beauty brands at Coty and Swarovski. Most recently, Alex held the position of Global Chief Marketing Officer at Accor, based in Paris.

"Alex is a talented and transformational brand builder. His global experience will be instrumental in realising our ambitious plans to put the brand and the guest at the heart of the organisation and deliver enriching and innovative experiences, stunning communications and innovative partnerships. Alex has an outstanding track record elevating luxury brands and I am delighted to have him join our team and steward Mandarin Oriental as we accelerate and elevate our presence in the most sought-after destinations around the world." - Laurent Kleitman, Group Chief Executive of Mandarin Oriental Hotel Group

“I am proud to be joining this iconic brand that has captured the imagination and the loyalty of so many fans around the world. Mandarin Oriental is renowned for delighting its guests with legendary service, steeped in oriental heritage and we are uniquely placed to drive these exceptional experiences to new heights, further securing our position as a global leader in luxury hospitality.” - Alex Schellenberger

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