Laurent Turpault took up his new position within the AccorInvest group on 2 May 2022. This new position is part of the group's transformation strategy.
A graduate of ISC Paris and soon to be awarded an EMBA from HEC, Laurent Turpault began his career in marketing at Crédit Agricole before turning to the consumer goods industry.
He spent 10 years at Heineken France where he first built the digital and CRM strategy for the brands and the category. He then created the Communication and CSR department.
He then joined Bacardi-Martini as Director of External Affairs for Southern Europe, in charge of promoting the company and its brands to influencers and protecting the group's operating conditions in these markets.
He then joined Coca-Cola France where he was in charge of communications, public affairs and CSR. There he grew the brand's reputation, notably through strategic partnerships. He also contributed to the diversification of its portfolio and its entry into new categories. He enables Coca-Cola France to play a key role with coalitions and opinion leaders on crucial social issues such as inclusion, nutrition and plastic recycling.
Starting an Executive MBA at HEC with a specialization in digital transformation in March 2021, he leaves Coca-Cola and starts a communication consulting mission with AccorInvest.
As Vice President of Communications and Public Affairs, Laurent Turpault will be responsible for developing AccorInvest's reputation and image among its economic partners, the public sphere and its employees.
I was immediately impressed by the enthusiasm and expertise of the men and women working for AccorInvest. They have made the Group a major actor in the hotel and real estate industry in Europe and elsewhere in the world. I am delighted to develop, with my team, the communication that will support their ambition.
Laurent Turpault, Vice President Communications and Public Affairs, AccorInvest