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Andaz by Hyatt the virtues of difference

3 min reading time

Published on 18/04/11 - Updated on 17/03/22

Break the codes, that is the goal of this new brand of the Hyatt group that is taking an original approach and making its way in a world of uninhibited luxury. Winner of the Hospitality Awards 2010 for best innovation in the upscale hotel segment, Andaz stands out for its clientele approach based on the break with uniformity that is so associated with hotel chains. The brand would ideally like to combine global ambition with a strong local culture.

In 2007, the idea took shape within the teams at Hyatt Hotels & Resorts to respond to a significant change in the behavior of international travelers who favored boutique hotels because of their personalized, attentive, contemporary and human dimension. But the concept must also integrate a network...

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