Top 10 hotel groups in France, the underlying trend is barely visible on the surface

AccorHotels remains the undisputed leader in France. Alone, it exceeds the combined offer of its 9 challengers on the territory. The slight growth of its fleet is driven by the economy segment with the mega-brand ibis, which was recently partially redesigned for ibis RED, and the timid recovery of growth for F1 , which lost 27.4% of its fleet in 2017.
The integration of a new player into the Adagio's supply with Hipark also drives the group's growth.

Jin Jiang has 58,550 rooms and owes the growth of its fleet to the acquisition of Radisson Hotel Group. The development of its core brands (Campanile, Première Classe) is lagging, with organic growth stagnating at +0.3% compared to +2.7% in 2017.

The French group B&B closes the podium with an  +6.3% increase in supply compared to 2017 (+4.0%). It has opened 14 establishments in France, including 4 in Île-de-France, 2 in Marseille, 2 in Bordeaux and 2 in the mountains (Saint-Jean de Maurienne and Annemasse Saint Cergues).

With 16,845 rooms, The Originals remains at the bottom of the podium despite a net loss of 571 rooms. The total redesign of the brand (formerly SEH) announced in November 2018 with the launch of 6 new versions reflects the group's desire to modernize its image. The French group is suffering from the restructuring of the supply with a decline in small-capacity family hotels in the provinces, the heart of the The Originals, Human Hotels & Resorts offer.

Best Western is back on a positive trend. After a stagnation of the customer base at -0.3% in 2017 due to the restructuring and upgrading of its supply, 2018 marks the return to growth with +1.2% for the American market. Sure (the conversion brand) and Aiden (lifestyle) brands were launched in 2018 in France with a first...