The race for critical size is at the top of the agenda more than ever. On the one hand, Western groups are reactivating organic and external growth through mergers and acquisitions. On the other, Chinese groups, for the most part, continue to nibble away at additional market shares by inviting themselves, in a mostly friendly manner, into the capital of groups that are present in America and Europe. There is a clear desire to support the rise of outbound Chinese clientele and to have achieve a global footprint.
For more information, see the first part of this article. The same cannot be said for its homologue Huazhu, or China Lodging Group, which was rewarded for its efforts this year: it climbed a rung and surpassed Best Western International. Huazhu proceeded to make further acquisitions, including the...
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