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American tourists: when the euro sports a scarecrow’s trappings

7 min reading time

Published on 06/04/05 - Updated on 17/03/22

Post-September 11 trauma, Franco- American controversy, a disadvantageous euro-dollar exchange rate… American tourists have been scarce in recent months.This has resulted in serious drop in earnings for the Old Continent’s hotel industry, which is struggling to compensate for their absence even if the trend seems to be beginning to come around

“Since January, we have all been moving to change the image Americans have of France as they constitute the numbertwo, if not number-one clientele for tourism in Paris,” declared Arnaud de Saint-Exupéry, marketing director Europe at Hyatt. At other major European destinations, the watchword was...

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