Aloft has signed a deal to launch Aloft Suwon, the brand’s first hotel in South Korea. The hotel is scheduled to open at the end of 2014.
Starwood Hotels & Resorts Worldwide has announced its plans to debut the Aloft brand in South Korea, signing an agreement with development partner Youngshin HRD. The Aloft Suwon will be the first Aloft hotel in South Korea and will be located in Yeongtong-dong in the heart of Suwon, the provincial capital and industrial centre of Gyeonggi-do.The move is part of the brand's global expansion plan and growth momentum in Asia Pacific. "While Starwood has maintained a long-standing presence in South Korea since the opening of the Westin Chosun Busan, this signing marks an important milestone in our overall growth strategy to expand the Aloft brand. Aloft Suwon will add to ten existing Aloft hotels in exciting cities throughout the Asia Pacific region."Aloft Suwon, which will open at the end of 2014, is part of a mixed use development that also consists of retail and residential spaces. The hotel occupies the 4th to 11th floors and features 120 guest rooms.
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