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In what way does European support contribute to Holland’s hospitality dynamism?

Yesterday, legislative elections in Holland resulted in the defeat of the far-right (PVV). A look at the importance of foreign, and especially European, clientele in Holland’s hospitality sector.

In 2016, Holland welcomed close to 15.7 million international visitors, up by +5% in comparison with 2015. The tourist sector recorded about 11.4 billion euros in tourism revenues.

In 2015, domestic demand represented more than 47% of touristic overnights in the country. International demand was even bigger (53%) and largely European, with European clientele representing close to 38% of the country’s global overnights, and this it is even more evident in major cities. The country’s geographic situation at Europe’s crossroads explains this. European visitors are growing in numbers and come mostly from Germany (+46% between 2007 and 2015), Great Britain (up by 6.5% over the same period), Belgium (up by 70% since 2007), and France (+38%). From outside Europe, visitors from North America represent an important share of Holland’s touristic overnights, with a 4% share of total overnights. After a weak growth dynamic until 2015, American clientele is up by +5% this year.

According to initial data from Research Inbound Tourism NBTC, some clientele are, on the contrary, in a clear downturn in 2016 in comparison with 2015. Visitors from Russia for instance, are down by -19%, which can be explained by the geopolitical situation between Russia and Europe, particularly since the Ukrainian crisis. Visitor numbers from Norway and Denmark are also down by -13% and -7% respectively, over the same time period.

As a reminder, in 2016 the country recorded hotel performances in rise in comparison with 2015. Holland hotels’ RevPAR (revenue per available room) are up by +6,1%. This evolution is partly due to an occupancy rate and an average daily rate in augmentation of respectively +1.7 points and +3.8%. The occupancy rate reached in average 74.7% over the whole year. European clientele has highly contributed to the country’s hotel activity dynamism.

For more data and details regarding Holland read the European Hospitality Report 2017 from March 20 at our online boutique.

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