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The United Kingdom remains among Europe's tourism leaders in 2015

The country made tourism progress for the sixth consecutive year. Across the year, 35.8 million international visitors went to the United Kingdom, or 4% more than in 2014, and 20% more than in 2010.

2015 was another year of growth for British tourism. The organization of the World Rugby Cup, between last September 18 and October 31, undoubtedly boosted the sector, allowing it to continue to to continue to follow the positive growth dynamic that began six years ago.

In 2015, some 35.8 million foreign visitors traveled to the country: 4% more than the previous year. They spent close to 21.8 billion dollars at the different British destinations, which is comparable to the record year 2014. Compared to 2010, in 2015, six million more foreign tourists visited the United Kingdom, representing growth by 20%

"This growth is really fantastic news for the UK economy and shows we're on track to realize our ambition to grow international visits by more than 20% to 42 million by 2020, which could see an additional £4.5 billion in visitor spend, as well as driving tourism across all our nations and region so its benefits are felt across the whole of Britain," declared Patricia Yates, director of VisitBritain.

In 2015, the volume of travelers from North America, particularly from the key markets of Canada and the United States, has grown 8% over 2014, to reach 3.9 million. With 19.9 million tourists, European nationalities remain the primary tourism clientele in the United Kingdom, with 2% growth in their arrivals. Finally close to 5.6 million tourists from other countries around the world visited Great Britain in 2015, or 6% more than in 2014. The Chinese played an essential role in this growth, while their arrivals were already up 37% on the first nine months of the year 2015.

Change in the RevPAR in key British cities in 2015

Backed by this new increase in number of foreign tourists in the United Kingdom, hotel activity in the country naturally followed the same positive trend in 2015, as data published by MKG Consulting show. Combined with a 0.4 point occupancy rate, 4.1% growth in the average daily rate by boosting their rates, while benefiting from growth in arrivals, particularly in the cities that hosted several matches in the competition such as: Cardiff (+14.4% RevPAR), Birmingham (+11.2% RevPAR), Manchester (+10.1% RevPAR) and Leeds-Bradford (+9.9% RevPAR).

British authorities expect to see new growth in tourism at the destination in 2016. Despite a stronger pound sterling, expect close to 36.7 million international visitors on the period for some 23 billion in revenues, and thus to come close to the goal of 42 million foreign tourists in 2020.

Also read:

  • World Rugby Cup: London should convert the try
  • International arrivals in London continue their ascent
  • British tourism breaks new records
  • United Kingdom: The hotel industry converts the try in Rugby World Cup
  • Coming soon: an hotel in Scotland Yard!

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