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Analysis

SIAL 2016: clients are there, but hotels in the Paris region are not satisfied

A go-to event for the agro-food sector, the international food innovation exhibition (SIAL) was held this year from October 16 to 20, 2016. On this occasion, hotels in the Paris region could (finally) observe positive activity over 2015. They are nonetheless down with respect to the previous edition, in 2014.

Agri-food industrials meet every two years SIAL at the Parc des Expositions de Villepinte (Seine-Saint-Denis), to discuss innovations and problems with the food sector and to explore new markets. This year, Latin America holds the pride of place. The event should attract more than 155,000 visitors. 85% of exhibitors were international, and no fewer than 7,000 companies presented their products to distribution and food professionnels. While meat, dairy, secteurs viande, produits laitiers, deli, frozen and dessert products are the most prefered, the salon presents 20 sectors: the stuff to satify all tastes.

The time has come to look at the outcome of the biggest food innovation exhibition. The trend observed in terms of hotel activity is mixed: compared to the same period last year, when there was no exhibition, indicators reported by hoteliers are better. In this regard, SIAL allowed them to capture a little much needed activity in this 2016 which, for many, will take a while to digest. However, like the Mondial de l'Automobile a few weeks ago, results remained down with respect to the previous edition helf in 2014.



August 2016: Monthly results of hotel chains by category



The revenue per available room (RevPAR) is thus up by close to 38% over 2015 (in Paris, Seine-Saint-Denis and Val d'Oise), but down 3.8% with respect to 2014, the drop in average daily rate (-5.6%) more than offset slight growth in terms of occupancy (+1.7 points) on the period from Saturday before it opened -impact of last minute preparations on Sunday- to the night preceding the last day of the fair.

From Monday to Wednesday, properties in the Prais region saw their RevPAR increase significantly (by about 45% to +55%) with respect to the same period in 2015. This amplitude may be explained by the fact that the French fall school holiday began Wednesday, November 19. But change outside the calendar effect remains positive.

Georges Panayotis, President MKG Group, declared: "With SIAL, hotel performances finally saw some relief with respect to last year, but they remain down with respect to the previous edition and with respect to the rest of the year. For the tourism industry, which generates 1 million direct jobs in France, the leading challenge today is to see how we can sustainably feed all these hungry hoteliers... even if their calls for help are significantly weaker than those of a few or the industry's treasures."

Also read:



  • August 2016: bleak outlook for French hoteliers

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